Pharmaceutical companies are legally obliged to answer questions on their products from both qualified medical personnel and the general public. A Contact Anywhere user provides a service to pharmaceutical companies who want to outsource this provision of Medical Information (MI) on their products. So the user becomes the public face of its clients' Medical Information departments, and has to seamlessly manage relationships and interactions between clients and their customers.

The client pharmaceutical companies have 24/7 access to a restricted version of Contact Anywhere where they can print customised summary and detail PDF reports. Most importantly, everyone is using the same database so reports always use the latest information.

The Managing Director of the customer says:

"Our clients have to be confident in our abilities to deliver this service to their customers. It's not enough for our employees to handle requests for information in a professional manner. Our clients need, and deserve to have, all the information on how we look after this important function on their behalf. Giving our clients secure access over the internet is a very attractive option."

"Contact Anywhere is flexible and suits the way we work. It gives us an important differentiator in our market, as authorised clients have access to a variety of up-to-the-second reports on what's happening with their products. They can do this on the web whenever they wish and wherever they are. They often know more about MI services now than when they had an in-house service! They feel they have contracted out the service not the control. As the reports are generated on demand, they don't have to wait until the end of a month for activity analysis and we don't have to spend time producing them. Our focus is entirely on delivery of the service rather than the management of it. This also allows greater flexibility in a rapidly changing environment".

"The integrated diary capability means we no longer rely on office based calendars or need the associated server software. This makes it easier to distribute workload throughout the staff not to mention cost saving made on expensive software licences. We now focus more on our business, rather than being distracted by technology".

"Anywhere SG help us refine our business processes and make us look good in the eyes of our customers. They have been responsive is discussing and implementing enhancements which make our lives easier and are open to ideas for further enhancements. Contact Anywhere has become a critical and cost-effective component of the high quality service we strive to offer.